What, How & for Whom/WHW (established 1999) is a curatorial collective whose members are Ivet Ćurlin, Ana Dević, Nataša Ilić, and Sabina Sabolović, along with designer and publicist Dejan Kršić. WHW organizes production, exhibition, and publishing projects and directs city-owned Gallery Nova in Zagreb. “What?” “How?” and “For whom?” are the three basic questions of every economic organization, and are fundamental to the planning, conception, and realization of exhibitions, the production and distribution of artworks, and the artist’s position in the labor market. Currently, WHW is curating the international multidisciplinary event Meeting Points 7, taking place in the Middle East, North Africa, and Europe, in 2013. WHW’s recently curated exhibitions include: Details, Bergen Kunsthall, Bergen, 2011; Second World, steirischer herbst, Graz, 2011; One Needs to Live Self-Confidently…Watching, Croatian Pavilion, 52nd Venice Biennale, Venice, 2011; and What Keeps Mankind Alive, 11th Istanbul Biennial, Istanbul, 2009.